Claim Guide

🇦🇺 "Cholesterol Free" Claim in Australia

"Cholesterol Free" claims in Australia: FSANZ: "Low cholesterol" = 10mg or less per 100g (food) or 5mg per 100mL (beverage).

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What the Rule Is

The "cholesterol free" claim is a marketing statement that must comply with food labeling regulations in Australia & New Zealand. FSANZ governs when and how this claim can be used to ensure it is not misleading to consumers.

What You Must Include

Meet the regulatory definition for "cholesterol free" in Australia
Ensure the claim is substantiated by actual product composition
Include required accompanying statements or conditions
Ensure the claim does not contradict other label information

Common Violations

Using "cholesterol free" without meeting the regulatory conditions
Relying on marketing intent rather than verified product testing
Missing required qualifying statements or disclaimers
Claiming "cholesterol free" when a related ingredient is present (e.g., dairy-free with lactose, vegan with carmine)
Not updating the claim after recipe changes

Examples: Compliant vs Non-Compliant

Compliant Examples

"Cholesterol Free" label where product composition has been laboratory verified

"Cholesterol Free" with required accompanying information where needed

"Suitable for cholesterol free diets" with verified formulation

Non-Compliant Examples

"Cholesterol Free" without substantiation or testing

"Cholesterol Free" when a prohibited ingredient or derivative is present

"Cholesterol Free" in exaggerated or absolute terms that the product cannot support

How LabelGuard Checks This

LabelGuard cross-checks your "cholesterol free" claim against the ingredient list and nutrition data to flag potential conflicts under Australia rules.

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Frequently Asked Questions

What are the conditions for a "cholesterol free" claim in Australia?

FSANZ: "Low cholesterol" = 10mg or less per 100g (food) or 5mg per 100mL (beverage). "Free of cholesterol" = 3mg or less per 100g (food) or 1.5mg per 100mL (beverage).

Is "cholesterol free" a legally regulated claim in Australia?

In Australia, this claim is subject to specific regulatory requirements. Always verify your product meets the stated conditions.

What happens if this claim is found to be false or misleading?

Misleading claims can result in product removal from sale, fines, and reputational damage. FSANZ actively monitors nutrition and lifestyle claims.

Regulation Sources

Last updated: 2026-04-01

Disclaimer: This information is for guidance only and does not constitute legal advice. Always consult official regulations and seek professional legal advice for specific compliance questions.

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